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Rivalry: Your One-Stop Shop for the Best Casino Games in India – Fast food is big business. The US fast food industry is expected to generate $331.41 billion in revenue by 2022, with more than 100 competing chains vying for a larger share of it. Sometimes they try to poach customers by offering new products or promotional offers. Other times, they go straight with marketing campaigns that mock or make competitors look bad. However, sometimes these competitions go awry. Companies can end up in embarrassing legal battles that cost millions. The conflict may extend to individual franchises as owners suddenly take matters into their own hands.
When managed well, contests are a fantastic marketing strategy. Companies can fan the flames of competition to keep customers loyal to their brand. It’s also a tactic used by smaller companies in the hope that consumers will place them in the same league as industry leaders. In the end, contests get people’s attention, and that means unpaid advertising, like a ridiculous Twitter rant about chicken sandwiches making it into mainstream news sources. This will make readers curious enough to get in their car and try some of the foods in question.
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Whether these food fights between quick-service chains are intentional attention-grabbing or a natural result of competition, they’ve created some amazing situations. Here are some fast food rivalries that are seriously heating up.
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Subway and Quiznos may at some point be mutually beneficial competition. Both chains were trying to expand their sandwich division and lure people away from hamburgers while benefiting from each other’s promotions. But this so-called “healthy competition” did not last.
In 2008, the two companies found themselves embroiled in a legal battle. In 2006, Quiznos launched an ad campaign that showed people choosing its meatier sandwiches over sandwiches. The chain then sponsored a contest asking people to make videos showing the superiority of Quiznos sandwiches. Quiznos awarded $10,000 to a clip showing sandwich derby cars racing up a hill. A plain-looking subway car flips over as the Quiznos machine shoots smoke into it.
Metro took legal action. The resulting settlement changed the way companies could claim user-generated content — it would no longer be legal to encourage people to create disparaging media competitors. Quiznos’ negative marketing campaign seemed to alienate customers. Perhaps this was the beginning of the end. In 2007, Quiznos had 4,640 locations, but has seen a steady decline since then. As of April 2023, only 154 Quiznos restaurants were open.
For Halloween 2016, advertisers covered New York City’s Burger King with white sheets, then painted the arches gold and spray-painted the McDonald’s name. The result: an entire restaurant dressed up and posing as its toughest competition. but why?
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A year earlier, Burger King ran full-page ads calling for a one-day truce with McDonald’s for Peace Day. The proposal was to create a pop-up restaurant serving McWhoppers in the Atlanta parking lot between the two restaurants. Both were naive publicity stunts, but the rivalry has its roots in the intense burger wars of the 1980s.
In 1982, Burger King advertised that its grilled burgers were superior to McDonald’s and Wendy’s fried burgers. Wendy’s and McDonald’s sued Burger King. Burger King has agreed to pull the ads if the two rival chains drop their charges. After all, the campaign has already helped Burger King’s sales by 19 percent and profit after tax by 9 percent.
In the end, no amount of clever advertising catapulted Burger King to the top spot in the fast food industry. Even the combined 2022 sales of the second- and third-ranked hamburger chains won’t come close to McDonald’s at $46 billion. There may be competition, but the winner is clear.
At first, Domino’s and Pizza Hut were in different markets. Pizza Hut focused on sit-down customers, while Domino’s continued with takeout and delivery. But then the 80s brought home entertainment to the fore. People wanted to stay indoors and order out, and pizza accounted for about 25% of all food deliveries in 1985. This gave Domino’s an advantage, as Pizza Hut did not deliver until 1986. To compete with Domino’s under 30 year old. Guaranteed, Pizza Hut will set up call centers to route orders to the nearest location and arrange delivery. The pressure was great.
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It worked and Pizza Hut cemented its place at the top for years to come. However, the tireless work of rival Domino’s meant that the bigger chain was always looking over its shoulder. Technological innovations in Domino’s delivery fleet, reinvention of the pizza recipe in the 2000s and fantastic advertising campaigns set the chain apart.
Then in 2018, the unthinkable happened: Domino’s came out on top for the first time, selling more pizza and making more profit than its competitor. By the end of 2022, Domino’s had sales of about $8.6 billion, while Pizza Hut lagged behind with about $5.5 billion. The weak had won.
Chick-fil-A’s famous boneless chicken and bread sandwich has been on the menu since 1967. Popeyes has always stuck with fried chicken, but in August 2019 they introduced the chicken sandwich. Shortly after Popeyes announced the new menu item, Chick-fil-A tweeted about its original chicken sandwich without mentioning the competition.
That was all Popeyes needed. responded to Chick-fil-A’s tweet asking, “… are you ok?”. The internet exploded with debate about which sandwich was better. Popeyes sold out in less than a month, with supplies expected to last three months. It also doubled its store traffic and increased sales by 10%.
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Meanwhile, Chick-fil-A has always chosen a slow-growth business model and is firm. This chicken sandwich war had almost no effect on his earnings. In 2018, the chain reported revenues of $3 billion, $3.8 billion in 2019, and $4.3 billion in 2020. On the other hand, competition has put Popeyes in the spotlight, and it is now third the largest quick service chicken chain.
When it comes to Starbucks and Dunkin’, it’s clear which company has more sales. Starbucks had revenue of $24.3 billion in 2022, while Dunkin’ brought in less than half of that with sales of $10.4 billion. Perhaps because of this gap, Dunkin rarely shies away from an opportunity to hit a monster.
It all started after Dunkin introduced Dunkaccino in 2000. Slowly but surely, the donut shop started to pose a bigger threat to Starbucks. This heated conflict emerged in 2006. In a Dunkin’ ad, singing coffee drinkers say they can’t understand a store’s menu and ask if it’s in French or Italian. A narrator concludes that you can get delicious lattes at Dunkin’, where “you order them in English, not Frittalian.”
And in 2008, a Dunkin’ contract research firm gave 476 people Starbucks and Dunkin’ brewed coffee. When 54.2 percent said they preferred Dunkin’ Coffee, the company started tooting its own horn and even launched a website to mark the occasion. However, Starbucks never responded to Dunkin’s encouragement. It’s hard to know if these ad campaigns worked for the smaller coffee chain. In 2007, Dunkin’ had sales of $5.3 billion. In 2008, that figure had risen to just $5.5 billion.
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Sometimes competitions bring out the best in companies. They drive the chain to improve service and quality to compete. This is what happened to Jollibee, the largest fast food chain in the Philippines.
Jollibee started as an ice cream and burger shop in the 1970s. Then the owner, Tony Tan Kaktiong, heard that McDonald’s was planning to enter the Manila scene. He traveled to the United States to see what all the fuss was about and develop a defense strategy. He noticed how McDonald’s uses a mascot, its employees send friendly smiles, and bright colors are used in the store to attract people. Soon, similar tactics appeared in Jollibee locations back home.
Caktiong expanded the chain to five locations and added French fries and fried chicken to the menu. When McDonald’s finally opened its doors in the Philippines in the 1980s, it couldn’t compete with Jollibee’s established reputation or low prices. Since then, the giant has found that it cannot win against Jollibee on its home turf.
Long before the fast food chicken wars really got going in 2019, McDonald’s and Chick-fil-A were battling it out. In 2006, McDonald’s announced a new spicy chicken sandwich, a copycat of the Chick-fil-A menu item. Today, Chick-fil-A is the third largest restaurant chain by sales. In 2006, it was much smaller. That year, the Atlanta-based chain had about 1,250 restaurants and annual sales of about $2 billion. On the other hand, McDonald’s had more than 30,000 restaurants worldwide. When the giant announced its copycat menu item, there wasn’t much Chick-fil-A could do, especially since its advertising budget was small and focused on college sporting events.
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Chick-fil-A has stayed the course, introducing a new line of healthier menu items while ignoring encroachment into chicken sandwich territory. Senior management sent this order to the franchise owners to fix it. Most followed the instructions, but one Tulsa franchisee couldn’t resist taking action. For one day, the restaurant offered a free chicken sandwich to anyone who brought in a half-eaten competitor.
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