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Get More Bang For Your Buck With 888 Sport’s Casino Promotions – Unless you’ve been asleep for the past twenty years, you know that online and digital payments are important to how people buy things.
Today, the question facing businesses is not whether to adapt to the era of connected commerce—an era when consumers expect to shop anytime, anywhere, from any device—but how.
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The challenge can seem even more difficult for small businesses. There are an increasing number of channels to cater to such as in-store purchases, online, through mobile applications and with voice-enabled devices. If you’re a small business with limited time and resources, the key is to find an all-in-one platform that can take the weight off your shoulders. With only one platform to manage, payments become much easier. This is where the platform comes into play.
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If you’re a small business with limited time and resources, the key is to find an all-in-one platform that can take the weight off your shoulders. With a single platform to manage payments it becomes very easy. This is where the platform comes into play.
From online to in-store to mobile, you let your customers pay when they want, how they want. You can also enable solutions such as recurring billing, invoicing and more. With multiple ways to receive payments, you can increase your transaction volume without doubling the growing pains.
With 24/7 support from real people, we’re here to help you get the answers you need. Our support team has proudly won the prestigious Ace Award for 12 consecutive years. We also have an extensive support page with FAQs and community questions and answers.
As payments grow, so do the tactics of cyber criminals. Thankfully, with , you can get new payment methods while protecting your business from fraudulent orders. Our advanced fraud detection suite gives you the tools to identify, manage and help prevent costly fraudulent transactions across channels.
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More than 440,000 merchants trust us to be the payment solution of choice. From bike shops and yoga studios to artists, food trucks and more, we help business owners focus on your products, your customers and your growth without worrying if your payment solution can keep up .
We offer built-in payment solutions that allow you to grow without getting hit with outrageous fees for services you didn’t choose. Learn about additional service features to add as you scale, such as automatic recurring billing and virtual and mobile points of sale. As your agency is well aware, Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both can be important drivers for your customers’ business, and many companies use both together to increase their reach.
With limited time and money, where do you start to get the most bang for your buck?
Both advertising platforms have a lot in common, but a few notable differences will help your company determine the best fit for your customers.
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Whether you’re an expert or just starting out, in this guide we’ll discuss the key differences and important metrics between Google Ads and Facebook Ads.
This article first focuses on the differences between paid search versus paid social to help you decide which option is best for a particular client. Read on to learn about:
Google Ads is a paid advertising platform developed by Google, where advertisers are instructed to show short ads, job offers, product listings or videos to web users. You can place ads in the results of search engines (like Google Search) and non-search websites, mobile apps and videos.
To track your customer progress, data tracking is a must. View these metrics directly in Google Analytics or use a customer reporting tool like this one for a more granular, consolidated view.
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Facebook Ads is Facebook’s targeted advertising platform. Ads may appear in the Facebook feed, Facebook Messenger, and non-Facebook applications and websites within the Meta ecosystem.
They come in a variety of formats, including single images, videos, slides, and more, and can be targeted to specific audiences.
You’ve probably seen both types of ads when you browse through Facebook or search on Google. But how do they actually work?
Both are advertising platforms that work on a pay-per-click (PPC) basis. When you create an ad on any platform, you enter an auction where you bid on how much you want to pay for the ad space. You’ll get paid a certain amount of money (more on that later) every time someone clicks on one of your customer ads. Sounds easy, right?
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This article first focuses on the differences between paid search versus paid social to help you decide which option is best for a particular client.
Traditionally, Google Ads (AdWords) is paid search. Paid search means you pay to have your client’s listing appear on a search engine results page (SERP). Here is an example of a paid Google search ad:
With paid search, your customer’s ad is placed based on target keywords rather than targeting a specific audience interest. So you can (and should) adjust your paid search campaign settings to users based on location and other factors.
Agency Tip: Use our PPC auto-tagging feature on client reports to visually show your Google ad spend, your agency’s margin and how your client’s goals are progressing.
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Unlike Google’s paid search, Facebook Ads offers paid social media advertising. With regular changes in Facebook algorithms, it is becoming increasingly difficult for companies to be physically in front of their potential customers.
This is where paid social media ads come into play. With Facebook ads, it pays to get in front of new customers on social media, rather than reaching them physically.
As you know, Facebook is not limited to your Facebook Feed. Some of the Facebook advertising sites you should advertise on include:
Now that we’ve covered the basics, let’s jump into the main differences between Facebook Ads and Google Ads.
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Both Google and Facebook have a huge reach – Google handles more than 5.8 billion searches every day, while Facebook has about 1.73 billion daily active users.
Most likely, your client’s target audience is on both platforms, so you can’t determine the right fit for their business by audience size alone.
Even if Google has 5.8 billion searches per day, it won’t help them if no one is looking for a specific product.
Are they releasing a new, innovative product? Have people heard what your client’s business has to offer? If the answer is no, then Facebook advertising is always the best option to get the word out.
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Agency tip: No matter what type of advertising you choose to go with, track any significant changes in audience growth. This can give you a better idea of how your ad campaigns are progressing over time.
Cost is another important consideration. The average CPC on Google Ads is $2.69, but this varies widely by company.
In search of payment, e-commerce businesses can expect to pay around $1.16 per click, while businesses in the legal industry spend a higher $6.75 on average per click.
To put the huge difference into perspective, the most expensive Google Ads keyword is “recommendation” with a top CPC of $54.91!
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Facebook ads tend to cost less per click than Google ads. A business in the apparel industry can pay as little as $0.45 per click on a Facebook ad. Finance and insurance is the most expensive type of business to advertise on Facebook as well, but the average CPC is still only $3.77.
Average CPC varies not only by company, but also by carrier. A study by Adespresso found that Instagram ads cost twice as much as Facebook ads!
Although the average CPC is usually more expensive on Google Ads, keep in mind that the people clicking on the customer’s ad may be later in the purchase path. Facebook advertising is great for raising awareness, although Google Ads can often be better at reaching users at their point of purchase.
CPC is only half the equation. Another basic indicator to consider is CPA (Cost Per Action) to determine if your customers will have a strong ROI on your campaigns.
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Just like CPC, CPA will vary by campaign. It depends a lot on how well your ads are targeted and whether you are able to convert at a high rate. Don’t let what may seem like a high CPA rate scare you away from PPC.
Again, Google Ads is more than Facebook. The average AdWords CPA across all industries is $48.96 per search and $75.51 per impression.
When it comes to buyer intent, Google Ads almost always outperform Facebook Ads. Think about what kind of business your customers run – do people tend to search for your products or services when they are ready to buy?
For example, if a person’s air conditioner breaks down, they immediately start looking for an air conditioner and air conditioner repair service. Search ads will put that business in front of potential customers at the exact time they need their service.
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On the other hand, that person will not remember the business analytics they saw on Facebook